Internet of Things and Big Data: Transforming Business and Society Through Advanced Analytics

Abstract

The convergence of the Internet of Things (IoT) and Big Data analytics is revolutionizing the way businesses operate and societies function. This paper delves into the transformative impact of these technologies, elucidating their synergy in generating actionable insights, enhancing operational efficiency, and fostering innovation. Through a comprehensive exploration of real-world applications, challenges, and opportunities, this research underscores the pivotal role of advanced analytics in harnessing the potential of IoT-generated data. As businesses and societies increasingly intertwine with digital ecosystems, understanding the intricate interplay between IoT and Big Data becomes imperative for sustainable growth, societal advancement, and informed decision-making.