From Raw Data to Business Gold: Maximizing Value through Big Data Analytics


  • Faiaz Rahat Chowdhury, Laxmi pant Gannon University, Erie, PA, United States of America


Big Data, Analytics, Business Intelligence, Data-driven Decision Making, Value Extraction, Machine Learning, Predictive Analytics, Data Processing, Optimization, Innovation


In the contemporary business landscape, the explosion of data has created both challenges and opportunities for organizations. This paper explores the transformative power of big data analytics in converting raw data into valuable business insights. By leveraging advanced analytics techniques, businesses can extract actionable intelligence, optimize decision-making processes, and gain a competitive edge in the market. The paper delves into key concepts, methodologies, and technologies driving big data analytics, shedding light on its role in enhancing business value. Through real-world examples and case studies, we illustrate how organizations can harness the potential of big data to unlock new revenue streams, improve operational efficiency, and foster innovation.