Transforming Retail Dynamics: Safeguarding Supply Chain Integrity with Blockchain Applications and Cybersecurity Measures

Abstract

This paper investigates the transformative potential of blockchain applications and cybersecurity measures in revolutionizing retail supply chain dynamics. The study aims to assess the efficacy of these technologies in ensuring data integrity, transparency, and security. By employing a comprehensive methodology, encompassing case studies and quantitative analyses, the research unfolds key insights into the practical implications and challenges associated with integrating blockchain and cybersecurity into retail supply chains. The findings underscore the significance of these technologies in mitigating risks, enhancing trust, and streamlining operations, ultimately reshaping the future of retail.