Analytics at Scale: Driving Business Growth through Big Data Strategies and Project Excellence


  • Adel Mellit, Soteris A. Kalogirou Department of Artificial Intelligence, University of Technology, P.O. Box 50329


Analytics, Big Data, Business Growth, Scalability, Data Quality, Advanced Analytics, Project Excellence, Project Management, Team Collaboration, Technology Integration


This paper explores the pivotal role of analytics at scale in fostering business growth through effective big data strategies and project excellence. In an era where data has become a cornerstone of decision-making, organizations must harness the power of big data to derive actionable insights. The paper delves into the key components of successful big data strategies, emphasizing the importance of scalability, data quality, and advanced analytics. Additionally, it highlights the significance of project excellence in implementing these strategies, covering aspects such as project management methodologies, team collaboration, and the utilization of cutting-edge technologies. By adopting a comprehensive approach to analytics at scale, businesses can unlock new opportunities, enhance decision-making processes, and ultimately drive sustainable growth in today's dynamic and competitive landscape.